MMC Blog
Unprepared Speakers Can Negatively Impact Your Business
Over lunch last week I found myself in a dining room filled with 100 people; 50 of them want to sell to the firm the ...
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In Email, Timing is Everything
I spent much of today hurrying to get out an email campaign for a client that wouldn’t take no for an answer. no you shouldn’t ...
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Another Example of When Advertising Really Isn’t the Same as PR
With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take ...
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Porsche Boxster Video and Other Subject Lines That Work
Yesterday’s inbox presented me with a message with the title “SmartStream: 2011 Porsche Boxster Spyder Video.” Never mind that it was from an unknown source. ...
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Invest in a Change of Scenery
Albert Einstein is credited with describing insanity as doing the same thing over again and expecting a different result and while you don’t often see ...
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Why Frequency Marketing Works
Marketing Sherpa’s chart this week — entitled The Long Road from Lead Generation to Sales Conversion — further reinforces everything we’ve been saying lately about ...
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Once is Not a Marketing Campaign
If I had a dollar for the number of times that a business owner told me they tried marketing once and it didn’t work for ...
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