MMC Blog
Choice of Venue Makes a Difference
I still get the opportunity to help clients with seminars periodically thought not as often as when I was with Microsoft. One of the interesting ...
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Reinforcing Your Value with Postcards
Last month I had professional headshots taken at diSogno Photography for use on my website, in membership directories and for bylined articles. This week I received ...
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Considerations for Attorneys Using Social Media
Paul Arne’s ViewPoint in last week’s Atlanta Business Chronicle goes straight to the point of a sore issue I’ve been hearing from our attorney clients ...
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Is Microsoft really trying to protect hotmail users from URL Squatters?
NPR revealed (to me) this morning that Microsoft has filed a lawsuit against an exercise equipment firm in CA for buying domains similar to hotmail.com ...
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When Direct Mail Can Still be More Effective than Email
The WSJ made an excellent point in a piece posted last week about the continued importance of direct mail in the marketing mix of the ...
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When Great Subject Lines Fail to Deliver
Today I received an email with the subject, “I would like to take you to lunch.” Quick and to the point, it got my attention ...
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Mailing List Hygiene and the NCOA
When you submit a mailing to a direct mail house, they run your list up against something called the NCOA (national change of address) database. This ...
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