MMC Blog
Once is Not a Marketing Campaign
If I had a dollar for the number of times that a business owner told me they tried marketing once and it didn’t work for ...
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Why Smart Professionals Invest in Marketing
Some businesses fall prey to the great idea of if we build it, they will come. No marketing necessary. Typically this is the plight of ...
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Choice of Venue Makes a Difference
I still get the opportunity to help clients with seminars periodically thought not as often as when I was with Microsoft. One of the interesting ...
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Reinforcing Your Value with Postcards
Last month I had professional headshots taken at diSogno Photography for use on my website, in membership directories and for bylined articles. This week I received ...
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Miscalculating the ROI of Social Media
In Ed Schipul’s Personal Brand Era presentation to the PRSA Georgia crowd yesterday, he cited stats about the of success of small business owner Gary V’s ...
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Considerations for Attorneys Using Social Media
Paul Arne’s ViewPoint in last week’s Atlanta Business Chronicle goes straight to the point of a sore issue I’ve been hearing from our attorney clients ...
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Is Microsoft really trying to protect hotmail users from URL Squatters?
NPR revealed (to me) this morning that Microsoft has filed a lawsuit against an exercise equipment firm in CA for buying domains similar to hotmail.com ...
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When Direct Mail Can Still be More Effective than Email
The WSJ made an excellent point in a piece posted last week about the continued importance of direct mail in the marketing mix of the ...
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