MMC Blog
When Great Subject Lines Fail to Deliver
Today I received an email with the subject, “I would like to take you to lunch.” Quick and to the point, it got my attention ...
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Mailing List Hygiene and the NCOA
When you submit a mailing to a direct mail house, they run your list up against something called the NCOA (national change of address) database. This ...
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Perhaps it is time for 5 Guys to invest in new content?
As I left Starbuck’s this morning (with a tall cup of scalding Awake tea in hand), I noticed the graphics in the window of 5 ...
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Deal or No Deal: How Would You Spend the Banker’s Money?
Admittedly prime time television must have soured in mid-December when I found myself repeatedly watching the Small Business Owner edition of Deal or No Deal ...
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Change Your Marketing Mix Not How Much You Spend for Different Results
The results of a new study published by email marketer StrongMail and promoted by The eMarketer Daily show that 90% of business executives plan to spend ...
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Using Stock Photography: A Cautionary Tale
The growing popularity and widespread availability of stock photography sites like istockphoto.com and fotolia.com has put the likes of Getty Images and Tony Stone on ...
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What does it say when UK advertisers spend more on web than TV?
The WSJ reported yesterday that the percent of UK advertising dollars spent on internet advertising has surpassed those spent on TV advertising. Surprised? I was. ...
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What Makes a Good Testimonial?
We regularly capture content for clients that is fashioned into a press release or case study but one of the things I see clients struggling ...
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