MMC Blog
Deal or No Deal: How Would You Spend the Banker’s Money?
Admittedly prime time television must have soured in mid-December when I found myself repeatedly watching the Small Business Owner edition of Deal or No Deal ...
Read More → Change Your Marketing Mix Not How Much You Spend for Different Results
The results of a new study published by email marketer StrongMail and promoted by The eMarketer Daily show that 90% of business executives plan to spend ...
Read More → Using Stock Photography: A Cautionary Tale
The growing popularity and widespread availability of stock photography sites like istockphoto.com and fotolia.com has put the likes of Getty Images and Tony Stone on ...
Read More → What does it say when UK advertisers spend more on web than TV?
The WSJ reported yesterday that the percent of UK advertising dollars spent on internet advertising has surpassed those spent on TV advertising. Surprised? I was. ...
Read More → What Makes a Good Testimonial?
We regularly capture content for clients that is fashioned into a press release or case study but one of the things I see clients struggling ...
Read More → In Honor of National Punctuaion Day: The Proper Use of an Ellipsis
Sometime earlier this year I came across a reference to today being National Punctuation Day and quickly put a reminder in my calendar. It kind ...
Read More → Inappropriate Advertising in the Miami vs. FSU Football Game
You don’t have to be a football fan or even an FSU alum to appreciate the really poor taste exhibited by the media buyers for ...
Read More → Respecting the Opt Out List
In honor of the death of John Jay Daly, former president of the Direct Marketing Association and founder of the program that allows consumers to ...
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