MMC Blog
Coke or Pepsi?
On the recommendation of a colleague, I read Gitomer’s Little Red Book. Filled with interesting ideas. Some of them are pretty good but I’m not ...
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Protecting Your Image with a Corporate Style Guide
Whether they are buying new window treatments for your home or logo-branded premium items in their corporate colors, individuals as well as marketing professionals invest ...
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Wachovia’s $25 Referral Program Doesn’t Make Cents [sic]
I was in Wachovia today and found they were running a referral program where I would receive $25 automatically deposited into my account each time ...
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Baby Steps Towards Social Media Newsrooms
Sometime earlier this spring Shift Communications launched their Social Media Newsroom template. I missed the announcement but laughed to find that their first client was ...
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How Much Should You Pay for a Logo?
Logo design is truly an art yet talented designers can rarely make a living designing them. Unfortunately many people have the misconception that (1) graphic ...
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Using RSS to Capture News vs. Distribute News
I was sharing lunch with a few colleagues at Maggiano’s in Buckhead today when the subject of my ongoing effort to create virtual newsrooms for ...
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Make Your First Piece of Collateral a Case Study
The manager of a small retailer that I frequent complained today that her attempts to get clients to provide testimonials was not going well. Like ...
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Stylistically Correct
Last month I had a client call and report that she had a new staff member who was an awesome writer. “Would it be okay ...
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