Inappropriate Advertising in the Miami vs. FSU Football Game
September 9, 2009
You don’t have to be a football fan or even an FSU alum to appreciate the really poor taste exhibited by the media buyers for
MMC Blog: Advertising
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Increase in Advertising Spending = Recovering Economy or Desperation?
August 11, 2009
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by
SunTrust Advertising Implies They are Immune to M&A; Is that a Safe Bet?
August 10, 2009
Call me picky if you like, but I actually listen to the words in the radio and TV commercials and read the ad copy in
When Too Much Couponing is Not a Good Thing
July 17, 2009
I went to Ted’s Montana Grill last night. I’m a huge fan of their grilled salad (includes blue cheese and avocado) so this is a
Value in Content Marketing
May 18, 2009
It used to be that you could create a really visually appealing advertising vehicle and in the absence of other competitive noise, people would buy.
New Coke: Was It Really That Long Ago?
May 8, 2009
As a marketing pro, I get great pleasure out of hyper-analyzing campaigns good and bad. And as a type-A personality with a steel trap mind, I
Who is Left Reading the AJC?
April 24, 2009
AJC rolls out a whole new look on Sunday but released this video preview yesterday. It looks more like USAToday than the Wall Street Journal.
You Are Not Your Prospect: Why You Should Consider Ad Vehicles That You Never Use
March 30, 2009
Stacy Williams, SEO guru with Atlanta-based search firm Prominent Placement, included a great article in her newsletter last week entitled “But I Never Click on