Getting the Right Result: How to Talk to a Graphic Designer
May 15, 2017
Turning an idea into a product is a process. It takes effective communication and useful feedback to help a designer understand what you want and
MMC Blog: Email Marketing
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In Email, Timing is Everything
November 18, 2011
I spent much of today hurrying to get out an email campaign for a client that wouldn’t take no for an answer. no you shouldn’t
Porsche Boxster Video and Other Subject Lines That Work
October 27, 2010
Yesterday’s inbox presented me with a message with the title “SmartStream: 2011 Porsche Boxster Spyder Video.” Never mind that it was from an unknown source.
When Direct Mail Can Still be More Effective than Email
January 22, 2010
The WSJ made an excellent point in a piece posted last week about the continued importance of direct mail in the marketing mix of the
When Great Subject Lines Fail to Deliver
January 21, 2010
Today I received an email with the subject, “I would like to take you to lunch.” Quick and to the point, it got my attention
Respecting the Opt Out List
August 31, 2009
In honor of the death of John Jay Daly, former president of the Direct Marketing Association and founder of the program that allows consumers to
Increase in Advertising Spending = Recovering Economy or Desperation?
August 11, 2009
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by
Jenkins’ The Truth About Email Marketing Worth Reading if You’re Mailing
June 20, 2009
Although I started it over a month ago, I finally got around to finishing Simms Jenkins’ The Truth About Email Marketing earlier this afternoon. As