The best laid marketing plans can be thwarted by the things you least expect. Several weeks ago I was offered a complementary service as a
Whether you are sending our monthly electronic newsletters to your entire database or weekly updates to a select few, email marketing software applications are fast
It took an article in the New York Times to bring to my attention a book that I should have found on my own had
If you can’t profile your target, then you can’t make smart marketing investments. If your business is new, look at the competition for a profile
While you are working on your plan it is important to remember that marketing doesn’t just include the programs that you physically mail, email or
The most expensive marketing mistake you will ever make is to wait until you can afford it to get started. Yet time and again I
Although I frequently encounter business owners who believe that more is better, the reality is that for many businesses BETTER is a lot more effective
Frequency programs are marketing initiatives that we use to keep our name in front of clients and prospects. The goal typically is to put your
