The Power of a Personal Message
June 25, 2008
While I’m a huge advocate of frequency marketing campaigns — either email or direct mail programs that keep your name or that of your business
MMC Blog: Marketing
Good Listeners Get the Worm
June 11, 2008
I bought a car last week. Actually I bought two but that is another discussion. This was the first time I’ve purchased a car using
Brand New
May 22, 2008
I enjoyed lunch today sitting at the end of the bar at the new Ted’s Montana Grill in Cumming. From my seat I had a
Newsletters: How Often is Too Often and How Often is Enough?
May 1, 2008
Three times this week I’ve had the opportunity to talk to folks about newsletters so I figured it was time to reiterate the importance of
Forgetting to tell your staff about your marketing investments is like shooting yourself in the foot.
March 24, 2008
The best laid marketing plans can be thwarted by the things you least expect. Several weeks ago I was offered a complementary service as a
Selecting an Email Marketing Application
February 22, 2008
Whether you are sending our monthly electronic newsletters to your entire database or weekly updates to a select few, email marketing software applications are fast
One Marketing Idea Not Used by 95% of your Competition
January 2, 2008
It took an article in the New York Times to bring to my attention a book that I should have found on my own had
Plans to Reach Your Target Market (Preparing for 2008, Part 4)
December 7, 2007
If you can’t profile your target, then you can’t make smart marketing investments. If your business is new, look at the competition for a profile