Common Problems in Marketing Plans
WSJ published a great piece early this summer entitled How to Write a Good Business Plan that starts off pointing out why a down economy
WSJ published a great piece early this summer entitled How to Write a Good Business Plan that starts off pointing out why a down economy
About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by
Back when everyone read Kotler’s marketing textbook and set about defining an approach to the 4 P’s, businesses had marketing plans. The plans specified the
Earlier this year I had the opportunity to read Prince and Schiff’s The Middle-Class Millionaire, courtesy of the Fulton County Public Library system. Subsequently I
Mickey D’s raised the price of a cheeseburger 19 cents in December, or at least that is what Fortune Magazine tells me. I can’t say
I took the family for lunch at Chili’s after church on Sunday. I had a coupon for a free meal as part of a promotion
A recent study by MailerMailer found that overall consumers are opening fewer marketing emails. This shouldn’t come as a surprise to anyone, especially given the
While I’m a huge advocate of frequency marketing campaigns — either email or direct mail programs that keep your name or that of your business