Back when everyone read Kotler’s marketing textbook and set about defining an approach to the 4 P’s, businesses had marketing plans. The plans specified the
Earlier this year I had the opportunity to read Prince and Schiff’s The Middle-Class Millionaire, courtesy of the Fulton County Public Library system. Subsequently I
Mickey D’s raised the price of a cheeseburger 19 cents in December, or at least that is what Fortune Magazine tells me. I can’t say
I took the family for lunch at Chili’s after church on Sunday. I had a coupon for a free meal as part of a promotion
A recent study by MailerMailer found that overall consumers are opening fewer marketing emails. This shouldn’t come as a surprise to anyone, especially given the
While I’m a huge advocate of frequency marketing campaigns — either email or direct mail programs that keep your name or that of your business
I bought a car last week. Actually I bought two but that is another discussion. This was the first time I’ve purchased a car using
I enjoyed lunch today sitting at the end of the bar at the new Ted’s Montana Grill in Cumming. From my seat I had a
