The Proof is in the Reading and Rereading: Tips for Proofreading your Work
August 1, 2017
The key to proofreading is to detach yourself from the piece – to look at it from a different perspective. The reason for this is
MMC Blog: Social Media
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How the Atlanta Braves and SunTrust Stadium Are Deterring Fans from Attending Home Games
June 15, 2017
With a mild sunburn and disappointment etched on my face from (yet another) Braves loss, all I wanted was to be at home. I had
Turn Online Customer Reviews into a Powerful Marketing Tool
May 19, 2017
Ninety percent of consumers read online reviews before visiting a business. NINETY percent. Further, 84% trust online reviews as much as personal recommendations. That makes
Spelling Matters Even on Social, Just Ask Steve Harvey
December 23, 2015
Steve Harvey crowning the wrong beauty contestant Miss Universe has garnered millions of extra eyeballs as broadcast media continue to replay what was no doubt
Listening Should Be Your First Social Media Strategy
October 25, 2010
Yesterday while participating in a panel discussion at the SBDC FastTrack session at GSU, one of the attendees asked whether her firm needed a social
Miscalculating the ROI of Social Media
May 7, 2010
In Ed Schipul’s Personal Brand Era presentation to the PRSA Georgia crowd yesterday, he cited stats about the of success of small business owner Gary V’s
Planning to Use Social Media is Not the Same as Planning Your Social Media Strategy
July 29, 2009
Back when everyone read Kotler’s marketing textbook and set about defining an approach to the 4 P’s, businesses had marketing plans. The plans specified the
Twitter Tally: 7.4% of U.S. Adult Internet Users
May 1, 2009
Although everywhere I turn people want to tell me about how mainstream Twitter use has become, I still beg to differ. While some really neat