Or, why does a McDonald’s Double Cheeseburger taste the same in the remote islands of Indonesia as it does in Roswell, GA? A number of

We are pleased to announce that Michael Mackenzie Communications was named a Constant Contact All Star for 2017! This annual award recognizes the most successful

Blast email marketing is over. Collecting massive lists of names by any means necessary and then blasting out a generic message hoping to capture a

I recently received a LinkedIn invitation from a colleague with whom I hadn’t spoken in a while, and curious about his recent work, I visited

I recently had a horrendous customer service experience at a local car wash. As a marketing professional, I know full well that people are much

In a previous blog I wrote about Peter Drucker’s famous quote “If you can’t measure it, you can’t manage it.” There are posters available of

I had a manager many years ago that was fond of constantly quoting Peter Drucker in saying “If you can’t measure it, you can’t manage