Make Certain Your People Match Your Brand
August 2, 2016
Businesses spend a lot of money on branding campaigns to get the best look, feel and treatment for their logo, collateral and overall image. These
MMC Blog: Uncategorized
When Mud on the Floor is a Good Thing
April 27, 2016
I had lunch with the owner/operator of my neighborhood Chick-fil-A yesterday and asked how his business was going. He told me it was well and
CIA Open House and other great e-mail subject lines
January 30, 2015
I continue to be a sucker for great e-mail subject lines, call it a casualty of the job. Today’s Email headline boasting a CIA Open
Further explanation from the AJC on their new layout and design
April 29, 2009
In case you didn’t pick up a copy of yesterday’s AJC or you missed the press release announcing their debut, check it out (with images included).
Getting a Job in PR (or anywhere else for that matter)
January 7, 2009
When I finished grad school at FSU in 1991 the unemployment rate was also somewhere around 7%. Competing against experienced professionals for entry-level positions was
#2 Good PR Clients are Prompt
October 20, 2008
By prompt I do not mean arrive on time (although that is often helpful). Instead I’m referring to clients who are prompt with their announcements.
Three Characteristics of a Good PR Client
October 16, 2008
Before I had the chance to read Kanzler’s How to Be a Good PR Client, the headline got me thinking. And as luck would have
Plans to Reach Your Target Market (Preparing for 2008, Part 4)
December 7, 2007
If you can’t profile your target, then you can’t make smart marketing investments. If your business is new, look at the competition for a profile