MMC Blog
How Effective is Email Marketing?
We are pleased to announce that Michael Mackenzie Communications was named a Constant Contact All Star for 2017! This annual award recognizes the most successful ...
Read More → Time to Blast the Blast – Creating Targeted Email Distribution Lists for Today’s Consumer
Blast email marketing is over. Collecting massive lists of names by any means necessary and then blasting out a generic message hoping to capture a ...
Read More → In Marketing, Spelling Matters—Even on Social Media
I recently received a LinkedIn invitation from a colleague with whom I hadn’t spoken in a while, and curious about his recent work, I visited ...
Read More → How to Dim the Glare of a One-Star Review
I recently had a horrendous customer service experience at a local car wash. As a marketing professional, I know full well that people are much ...
Read More → Some Things Can’t be Measured
In a previous blog I wrote about Peter Drucker’s famous quote “If you can’t measure it, you can’t manage it.” There are posters available of ...
Read More → Measuring Success
I had a manager many years ago that was fond of constantly quoting Peter Drucker in saying “If you can’t measure it, you can’t manage ...
Read More → Increasing Your Site’s Visibility on Google Search
You can quickly boost your visibility on Google by adding Google+ to your social media footprint. When organizations start to think about using Google+ for ...
Read More → There Are BIG Changes Coming to WordPress That Will Affect Everyone Who Uses the Platform.
WordPress 5.0 will be the first “major” release of 2018, including the new editor, code named “Gutenberg” which will deliver a more “What You See ...
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