MMC Blog

Event Management

Can You Make Your Virtual Event Experience Better Than the Real Thing?

The WSJ published a story today about the trials and tribulations of selling residential real estate in a social distancing society. The article featured an ...
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Advertising

Keeping Your Business Relevant During a Crisis

Although every company and brand is different, right now all of them are experiencing the same challenge — staying relevant (and preferably helpful) to their ...
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Advertising

Is It Editorial or Advertorial?

Ever since I was a teenager reading teen and beauty publications, I’ve always been skeptical about product placements, best products columns and the disclaimer “Special ...
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Video

How YouTube’s New Rules Impact Your Channel and What You Should Do About It

In early 2020, YouTube implemented a series of changes to their policies, designed to better protect kids and their privacy. This change requires all creators ...
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Advertising

What Does Michael Bloomberg Get for a Media Buy of 2400 Gross Rating Points?

Early last week major media outlets like the Washington Post and the New York Times reported that the Michael Bloomberg campaign was upping their efforts ...
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Advertising

The Magic of Target: How Clever Positioning Made This Retailer Irresistible

A friend posted this meme recently on Facebook, and I had to laugh. Can’t we all relate to the experience of going to Target for ...
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Web

Why Your Business Website NEEDS a Privacy Policy

If your business has a website, chances are you’re capturing information about your visitors on a landing page, newsletter sign-up form or contact form. The ...
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Event Management

No Bang from Your Webinar Bucks? You May be Forgetting the Magical Last Three Steps…

If you’ve participated in a marketing planning meeting of an IT company, there’s a 99% chance the word “webinar” comes up every time.  It’s no ...
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