MMC Blog
What Is the Best Color for Your Brand in 2026?
The Pantone Color Institute announced their color of the year this week. As a marketing professional who fields lots of questions about color combinations and ...
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10 Small Business Saturday Marketing Ideas
How Service-Based Businesses Can Maximize Both Impact and Experiences A recent survey found that many Americans plan to skip Black Friday and Cyber Monday because ...
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Soft Skills in a Hard Tech World: Why Human Insight Still Matters
As we already know, AI continues to be on the rise and isn’t going anywhere. Instead of fighting an uphill battle, consider the partnership that ...
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Where Do We Draw the Line With AI-Assisted Writing?
The use of ChatGPT and AI as writing tools has become increasingly popular over the course of the last few months, but where do we ...
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5 Tips to Effectively Use Keywords in Digital Marketing
In a previous blog, we discussed the importance of keywords and how to choose them effectively to help drive awareness and traffic for your brand. ...
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SMS Texting Remains a Popular Choice for B2C but Does it Belong in Your B2B Marketing Plan? New Rules Adding a Twist for Marketers
SMS marketing or what folks understand more broadly as text messaging has long been a go-to medium for direct communication—especially in the B2C space. But ...
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The Importance of Ad Targeting: Just Who is the Market for Viagra Anyway?
A while back I opened my copy of Fortune magazine to discover a tip-in ad for Viagra. A tip-in is a page or set of ...
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Marketing Needs Sales, Sales Needs Marketing—Make Sure You’re on the Same Team!
As a B2B services or goods provider, a varied marketing approach is key for reaching your complex target audiences. However, marketing alone isn’t enough! You ...
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