MMC Blog
How Long Should Your Social Media Captions Be Based on Each Platform?
Designing a visually appealing social post is easy, but writing an engaging caption can feel nearly impossible. Each platform, like Facebook, Instagram, LinkedIn and X, ...
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Where Do We Draw the Line With AI-Assisted Writing?
The use of ChatGPT and AI as writing tools has become increasingly popular over the course of the last few months, but where do we ...
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5 Tips to Effectively Use Keywords in Digital Marketing
In a previous blog, we discussed the importance of keywords and how to choose them effectively to help drive awareness and traffic for your brand. ...
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SMS Texting Remains a Popular Choice for B2C but Does it Belong in Your B2B Marketing Plan? New Rules Adding a Twist for Marketers
SMS marketing or what folks understand more broadly as text messaging has long been a go-to medium for direct communication—especially in the B2C space. But ...
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The Importance of Ad Targeting: Just Who is the Market for Viagra Anyway?
A while back I opened my copy of Fortune magazine to discover a tip-in ad for Viagra. A tip-in is a page or set of ...
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Marketing Needs Sales, Sales Needs Marketing—Make Sure You’re on the Same Team!
As a B2B services or goods provider, a varied marketing approach is key for reaching your complex target audiences. However, marketing alone isn’t enough! You ...
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The Importance of Keywords in Your Marketing Strategy
Have you ever wondered how a company lands at the top of the page when you search the internet? There are three predominant reasons: big ...
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Flesh Out or Flush Out? How Slang, Lingo and Colloquialisms Can Get Copywriters into Trouble
Depending upon the region of the country where you grew up, your choices for a beverage may be a Coke or a soda. Do both ...
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