MMC Blog
SMS Texting Remains a Popular Choice for B2C but Does it Belong in Your B2B Marketing Plan? New Rules Adding a Twist for Marketers
SMS marketing or what folks understand more broadly as text messaging has long been a go-to medium for direct communication—especially in the B2C space. But ...
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The Importance of Ad Targeting: Just Who is the Market for Viagra Anyway?
A while back I opened my copy of Fortune magazine to discover a tip-in ad for Viagra. A tip-in is a page or set of ...
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Marketing Needs Sales, Sales Needs Marketing—Make Sure You’re on the Same Team!
As a B2B services or goods provider, a varied marketing approach is key for reaching your complex target audiences. However, marketing alone isn’t enough! You ...
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The Importance of Keywords in Your Marketing Strategy
Have you ever wondered how a company lands at the top of the page when you search the internet? There are three predominant reasons: big ...
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Flesh Out or Flush Out? How Slang, Lingo and Colloquialisms Can Get Copywriters into Trouble
Depending upon the region of the country where you grew up, your choices for a beverage may be a Coke or a soda. Do both ...
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Have Teams and Zoom Caused the Demise of the Beloved Snow Day?
Have snow days gone the way of the typewriter? With the advent of online learning and home offices, it may be impossible to stay home ...
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How to Foster a Successful Client-Agency Relationship
Remember the saying teamwork makes the dream work? Well, this blog explores the client – agency “team,” and how to achieve a more successful working ...
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Have you considered how images impact your SEO strategy?
Images are an essential element of any website, contributing to both user engagement and aesthetic appeal, but images also have the potential to significantly enhance ...
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