MMC Blog
What Does Michael Bloomberg Get for a Media Buy of 2400 Gross Rating Points?
Early last week major media outlets like the Washington Post and the New York Times reported that the Michael Bloomberg campaign was upping their efforts ...
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The Magic of Target: How Clever Positioning Made This Retailer Irresistible
A friend posted this meme recently on Facebook, and I had to laugh. Can’t we all relate to the experience of going to Target for ...
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Why Your Business Website NEEDS a Privacy Policy
If your business has a website, chances are you’re capturing information about your visitors on a landing page, newsletter sign-up form or contact form. The ...
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No Bang from Your Webinar Bucks? You May be Forgetting the Magical Last Three Steps…
If you’ve participated in a marketing planning meeting of an IT company, there’s a 99% chance the word “webinar” comes up every time. It’s no ...
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What You Need to Know About Local SEO
If you operate a local business, with a retail storefront or an office that people visit, you want to optimize your website to make sure ...
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Why Branding Isn’t What You Think It Is… It’s More
When it comes to developing and maintaining a brand in our digital-centric, customer-focused era, savvy marketers recognize they need a lot more than a great ...
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How Well Does Pantone’s Classic Blue Suit Your Brand?
In late December, Pantone, specifiers of design color palettes and printed ink colors worldwide, announced their 2020 color of the year Classic Blue to a ...
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Using Humor in Messaging: Will You Get a Laugh or the Boot?
American humorist Leo Rosten once said, “Humor is, I think, the subtlest and chanciest of literary forms.” In business, it can be difficult to use ...
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