MMC Blog
Best Marketing Lesson in the BCS Championship Series
Making work out of play is rewarding regardless of profession but I can understand why sometimes people think marketing folks have all of the fun. ...
Read More → Unprepared Speakers Can Negatively Impact Your Business
Over lunch last week I found myself in a dining room filled with 100 people; 50 of them want to sell to the firm the ...
Read More → In Email, Timing is Everything
I spent much of today hurrying to get out an email campaign for a client that wouldn’t take no for an answer. no you shouldn’t ...
Read More → Another Example of When Advertising Really Isn’t the Same as PR
With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take ...
Read More → Porsche Boxster Video and Other Subject Lines That Work
Yesterday’s inbox presented me with a message with the title “SmartStream: 2011 Porsche Boxster Spyder Video.” Never mind that it was from an unknown source. ...
Read More → Invest in a Change of Scenery
Albert Einstein is credited with describing insanity as doing the same thing over again and expecting a different result and while you don’t often see ...
Read More → Why Frequency Marketing Works
Marketing Sherpa’s chart this week — entitled The Long Road from Lead Generation to Sales Conversion — further reinforces everything we’ve been saying lately about ...
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