MMC Blog
Another Example of When Advertising Really Isn’t the Same as PR
With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take ...
Read More → Porsche Boxster Video and Other Subject Lines That Work
Yesterday’s inbox presented me with a message with the title “SmartStream: 2011 Porsche Boxster Spyder Video.” Never mind that it was from an unknown source. ...
Read More → Invest in a Change of Scenery
Albert Einstein is credited with describing insanity as doing the same thing over again and expecting a different result and while you don’t often see ...
Read More → Why Frequency Marketing Works
Marketing Sherpa’s chart this week — entitled The Long Road from Lead Generation to Sales Conversion — further reinforces everything we’ve been saying lately about ...
Read More → Once is Not a Marketing Campaign
If I had a dollar for the number of times that a business owner told me they tried marketing once and it didn’t work for ...
Read More → Why Smart Professionals Invest in Marketing
Some businesses fall prey to the great idea of if we build it, they will come. No marketing necessary. Typically this is the plight of ...
Read More → Choice of Venue Makes a Difference
I still get the opportunity to help clients with seminars periodically thought not as often as when I was with Microsoft. One of the interesting ...
Read More →