Formatting Your Facebook Ad
November 30, 2017
Facebook is a veritable fire hose of advertisements. Your posts, articles and brilliant insights do not stand a chance at catching anyone’s attention unless you
MMC Blog: Advertising
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Humor Appeals
September 27, 2017
A recent commercial was a huge hit in my household. It shows a husband and a wife looking over the paperwork to purchase a vehicle,
Getting the Right Result: How to Talk to a Graphic Designer
May 15, 2017
Turning an idea into a product is a process. It takes effective communication and useful feedback to help a designer understand what you want and
Are You Telling Customers What They Need to Know to Keep Them Coming Back?
February 27, 2017
Many companies market to their prospects and customers, but that doesn’t mean they are communicating effectively or in a timely manner. That’s unfortunate, because even
Another Example of When Advertising Really Isn’t the Same as PR
August 1, 2011
With the increasing fragmentation of media and the ever shrinking budget for journalists comes a great opportunity for media coverage for those businesses who take
Miscalculating the ROI of Social Media
May 7, 2010
In Ed Schipul’s Personal Brand Era presentation to the PRSA Georgia crowd yesterday, he cited stats about the of success of small business owner Gary V’s
Deal or No Deal: How Would You Spend the Banker’s Money?
January 11, 2010
Admittedly prime time television must have soured in mid-December when I found myself repeatedly watching the Small Business Owner edition of Deal or No Deal
What does it say when UK advertisers spend more on web than TV?
October 2, 2009
The WSJ reported yesterday that the percent of UK advertising dollars spent on internet advertising has surpassed those spent on TV advertising. Surprised? I was.