Why Smart Professionals Invest in Marketing
June 25, 2010
Some businesses fall prey to the great idea of if we build it, they will come. No marketing necessary. Typically this is the plight of
MMC Blog: Public Relations
Read More »
Mother’s Day Publicity Stunt Done Well
May 12, 2009
In honor of Mother’s day, a local jewelry store held a contest where they invited students from area schools to write a letter explaining what
New Coke: Was It Really That Long Ago?
May 8, 2009
As a marketing pro, I get great pleasure out of hyper-analyzing campaigns good and bad. And as a type-A personality with a steel trap mind, I
Impact of Failing Newspapers on Advertising and Quality of News
March 10, 2009
Mitch Leff shared this article this morning, detailing projections of which major US newspapers will fail or move to all digital before we exit the
More On Getting a Job in PR
January 26, 2009
Over the weekend I was reading Jantsch’s Duct Tape Marketing. He makes a number of really strong points that I’ll probably address later but the
#3: Be Available
November 4, 2008
Good PR Clients make themselves available when their agency or the media call directly with a question. If getting quoted in articles is part of
Something for Everyone in Solis’ Conversation Prism
October 1, 2008
I had the opportunity to speak to attendees of the Georgia Oglethorpe Awards Conference at the Loudermilk Center in downtown Atlanta today. They asked me
Press Releases for the Masses
September 10, 2008
The reason that subscription rates for daily newspapers are dropping is not because people are opting to read them for free online. The reason that