MMC Blog
Which Comes First, the Budget or the Plan? (Preparing For 2008, Part 2)
The answer to that question depends entirely on who you ask. There are no hard and fast rules about how to set a budget and ...
Read More → How Not To Set Your Marketing Budget for 2008
The most expensive marketing mistake you will ever make is to wait until you can afford it to get started. Yet time and again I ...
Read More → Effective Marketing Communications Doesn’t Come in a Jar, Bottle or Can
I received an incredibly funny video from a graphic designer partner of mine yesterday. Certainly it pokes fun at the things that clients say to ...
Read More → Invest Wisely in Business Cards
Although I frequently encounter business owners who believe that more is better, the reality is that for many businesses BETTER is a lot more effective ...
Read More → When to Hire a PR Pro?
After the discussion about LinkedIn, blogging and Marilynn Mobley’s new assignment, her presentation at the ProWIN luncheon last week moved onto more traditional questions about ...
Read More → LinkedIn with Marilynn Mobley
I had the good fortune of meeting Marilynn Mobley, SVP of Edelman Atlanta, for lunch today (along with 80 new friends who happen to be ...
Read More → Fortune has an Editorial Calendar and So Should You
As a PR professional, part of my job is to review the Editorial Calendars — or EditCals — of major publications in search of coverage ...
Read More → Frequency Campaigns: Good Intentions Sometimes Go Awry
Frequency programs are marketing initiatives that we use to keep our name in front of clients and prospects. The goal typically is to put your ...
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