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Colorful vintage televisions representing mass media advertising and the evolution of transactional marketing strategy. Marketing

The Evolution of Transactional Marketing: From Grandparents to Future Generations

Marketing, at its core, has always been about one thing: convincing people to exchange their money for stuff. Yes, we dress it up in fancy ...
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Branding

Three Countries. One Olympics. Three Different Ways to Share the Winter Games.

I didn’t set out to study global media. I was on vacation. By coincidence, my travel overlapped with this year’s Winter Olympics. I watched the ...
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Must Reads

A Holiday Thank You, From Our Team to You

View Our End-of-Year Recap This season, we wanted to do something a little different. Instead of a traditional holiday message, we created a small digital ...
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letters showing branding font examples Branding

Epic Branding Font Decisions: Wins and Failures

It has been quite the week for fonts and fans of typography.  Government Abandons the Sans Serif Font (But Why?)  First, the U.S. Secretary of State changed the ...
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Branding

What Is the Best Color for Your Brand in 2026?

The Pantone Color Institute announced their color of the year this week. As a marketing professional who fields lots of questions about color combinations and ...
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Marketing

10 Small Business Saturday Marketing Ideas 

How Service-Based Businesses Can Maximize Both Impact and Experiences  A recent survey found that many Americans plan to skip Black Friday and Cyber Monday because ...
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Marketing

Soft Skills in a Hard Tech World: Why Human Insight Still Matters

As we already know, AI continues to be on the rise and isn’t going anywhere. Instead of fighting an uphill battle, consider the partnership that ...
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Marketing

Where Do We Draw the Line With AI-Assisted Writing?

The use of ChatGPT and AI as writing tools has become increasingly popular over the course of the last few months, but where do we ...
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