MMC Blog

Strategic Planning

6 Steps for Evaluating Pesky, One-Off Marketing Opportunities

Despite publication of an annual marketing plan and budget, nearly every business owner, sales leader or marketing professional is routinely faced with those one-off, last-minute, ...
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Marketing

Measure Your Marketing Muscle

As we approach the end of Q1, it’s an opportune time to review your 2021 marketing efforts thus far. You can’t take a “set it ...
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Copywriting

Want Your Brand to Connect with Clients? Ramp Up Your Storytelling

Within a week, two friends tell you how great Facebook Marketplace is for finding bargains. The first friend shares, “Facebook Marketplace is such an easy ...
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Branding

Zoom Backgrounds: A Lost Opportunity to Brand Your Business?

As I’m now averaging some 20+ video conference calls per week, I get the opportunity to see a lot of “backgrounds” — both real and ...
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SEO/SEM

Website Keywords and Search Engine Optimization: Seeking the Unexpected

When I first started my career in marketing, the Internet existed, but it wasn’t the ubiquitous powerhouse it is now. Even then, I knew it ...
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