Blog - Michael Mackenzie Communications

MMC Blog

woman exploring the search options and surprised by the future of geo vs seo

GEO

GEO vs SEO: Why the Future of Search Demands Both

Search is evolving — fast. For years, digital visibility meant one thing: search engine rankings. But today, search results aren’t just about blue links. They ...

Illustration of a laptop with a search bar and a hand holding a magnifying glass labeled “AI,” representing AI search and how businesses can be recommended by AI tools.

SEO/SEM

How Can I Get My Business Recommended by AI?

In my previous blog about AI Product Recommendations, I broke down how AI models decide which brands to surface. The short version? Artificial Intelligence doesn’t ...

Illustration of multiple overlapping browser windows stacked in a cascade against a purple background, symbolizing too many browser tabs and digital workspace clutter.

Productivity

How Many Tabs is Too Many Tabs? Decluttering Your Digital Desk

Ever looked at your browser and thought, “Wow, I could open a coffee shop with all these tabs”? You’re not alone. The average person juggles ...

bearded lizard on pillow saying "i licked it so it's mine," illustrating how businesses should own their website assets

Web

Should My Marketing Agency Own My Website?

It’s pretty simple. No matter how good things look going in, one day you’re going to want a divorce from your marketing agency. While I ...

pre-launch marketing illustration of man peeking to catch a glimpse of a product launch

Strategic Planning

Before the Big Reveal: How Pre-Launch Marketing Sets the Stage for Growth

Launching something new—whether it’s a business line, a new office or an entirely new company—is exciting. But it’s also one of the most critical strategic ...

visiting the Clydesdales, super bowl promo heroes

Advertising

The Best Super Bowl Promotion Occurred Months Before the Game

My apologies in advance to the purists. I’ll admit to having a preference for College Football over the NFL. And thus, for me, like a ...

Post-acquisition marketing checklist for securing websites, domains, and digital platforms during integration

Strategic Planning

Post-Acquisition Integration Checklist: How to Avoid Chaos with the Marketing Transition

When two companies come together, most of the post-acquisition integration checklist naturally focuses on finance, customer retention or internal restructuring. But behind every successful acquisition ...

$A surprised man sitting on a couch surrounded by stacks of toilet paper rolls, holding several rolls in his arms, visually representing confusion caused by unclear or exaggerated numbers.$ Marketing

Does Your Marketing Sound Like Toilet Paper Math?

I recently found myself in the grocery store aisle, wondering how long will this toilet paper last me? The packaging said 24 rolls = 96 ...

Marketing & Strategy

Public Relations

Branding

Digital

Content Marketing