MMC Blog
Why Employee Engagement Isn’t Just a Buzzword—It’s a Business Essential
Have you ever wondered why some of your employees are actively engaged and ready to dive headfirst into a new project while employee engagement and ...
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Marketing Through Uncertain Times Requires Flexibility
Even in the best of times, marketing can seem complex, especially for small businesses. Limited budgets and resources can make it tough to make an ...
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How Long Should Your Social Media Captions Be Based on Each Platform?
Designing a visually appealing social post is easy, but writing an engaging caption can feel nearly impossible. Each platform, like Facebook, Instagram, LinkedIn and X, ...
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Where Do We Draw the Line With AI-Assisted Writing?
The use of ChatGPT and AI as writing tools has become increasingly popular over the course of the last few months, but where do we ...
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5 Tips to Effectively Use Keywords in Digital Marketing
In a previous blog, we discussed the importance of keywords and how to choose them effectively to help drive awareness and traffic for your brand. ...
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SMS Texting Remains a Popular Choice for B2C but Does it Belong in Your B2B Marketing Plan? New Rules Adding a Twist for Marketers
SMS marketing or what folks understand more broadly as text messaging has long been a go-to medium for direct communication—especially in the B2C space. But ...
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The Importance of Ad Targeting: Just Who is the Market for Viagra Anyway?
A while back I opened my copy of Fortune magazine to discover a tip-in ad for Viagra. A tip-in is a page or set of ...
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Marketing Needs Sales, Sales Needs Marketing—Make Sure You’re on the Same Team!
As a B2B services or goods provider, a varied marketing approach is key for reaching your complex target audiences. However, marketing alone isn’t enough! You ...
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