MMC Blog
Invest Wisely in Business Cards
Although I frequently encounter business owners who believe that more is better, the reality is that for many businesses BETTER is a lot more effective ...
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When to Hire a PR Pro?
After the discussion about LinkedIn, blogging and Marilynn Mobley’s new assignment, her presentation at the ProWIN luncheon last week moved onto more traditional questions about ...
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LinkedIn with Marilynn Mobley
I had the good fortune of meeting Marilynn Mobley, SVP of Edelman Atlanta, for lunch today (along with 80 new friends who happen to be ...
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Fortune has an Editorial Calendar and So Should You
As a PR professional, part of my job is to review the Editorial Calendars — or EditCals — of major publications in search of coverage ...
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Frequency Campaigns: Good Intentions Sometimes Go Awry
Frequency programs are marketing initiatives that we use to keep our name in front of clients and prospects. The goal typically is to put your ...
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Picking the Right Advertising Vehicle to Reach Your Target Audience
When I came across an ad in the September 2007 issue of Fast Company for Microsoft’s Startup center I was intrigued. In the past Microsoft has ...
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How Hampton Inn Got It Right
I had the pleasure of spending 3 total nights at two different Hampton Inns during a series of trips this summer. I’m fond of the ...
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Case Studies: When Anonymity Degrades Integrity
In the monthly member magazine that I receive from USAA, there are always examples of financial planning makeovers — where they have taken a family ...
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