MMC Blog
Fortune has an Editorial Calendar and So Should You
As a PR professional, part of my job is to review the Editorial Calendars — or EditCals — of major publications in search of coverage ...
Read More → Frequency Campaigns: Good Intentions Sometimes Go Awry
Frequency programs are marketing initiatives that we use to keep our name in front of clients and prospects. The goal typically is to put your ...
Read More → Picking the Right Advertising Vehicle to Reach Your Target Audience
When I came across an ad in the September 2007 issue of Fast Company for Microsoft’s Startup center I was intrigued. In the past Microsoft has ...
Read More → How Hampton Inn Got It Right
I had the pleasure of spending 3 total nights at two different Hampton Inns during a series of trips this summer. I’m fond of the ...
Read More → Case Studies: When Anonymity Degrades Integrity
In the monthly member magazine that I receive from USAA, there are always examples of financial planning makeovers — where they have taken a family ...
Read More → On Writing Well
Several weeks back a friend questioned whether she should edit her posts, sharing that sometimes afterwards she is notified by readers of typos or simply ...
Read More → Finding Value in Participation
Hold on tight. That breeze you are feeling is being created by the thousands of people leaving the subscriber rolls of traditional dailies as they ...
Read More → Online Newsrooms Using Blogging Technology
I found one! Several months ago I mentioned my interest in businesses using blogging applications as a host for their on-line newsrooms as opposed to ...
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