Impact of Failing Newspapers on Advertising and Quality of News
March 10, 2009
Mitch Leff shared this article this morning, detailing projections of which major US newspapers will fail or move to all digital before we exit the
MMC Blog: Advertising
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There are Still Occasions When it Makes Sense to Advertise in the Yellow Pages
March 19, 2008
Yes there are still businesses for whom it makes sense to advertise in the yellow pages. Last year I had the opportunity to help a
Market Like Ford & GM Without Their Budget
February 21, 2008
I admit it, I watched the premiere of Knight Rider on Sunday night. What scared me most was when David Hasselhoff told the story of
Fortune has an Editorial Calendar and So Should You
September 18, 2007
As a PR professional, part of my job is to review the Editorial Calendars — or EditCals — of major publications in search of coverage
Picking the Right Advertising Vehicle to Reach Your Target Audience
August 17, 2007
When I came across an ad in the September 2007 issue of Fast Company for Microsoft’s Startup center I was intrigued. In the past Microsoft has