MMC Blog
The Importance of Proofreading: Australia’s 16 Billion USD Mistake
Few people appreciate the value of proofreading enough to routinely have someone else read their work. And in the workplace, even fewer will pay for ...
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Make Sure LinkedIn Notifies Your Friends When You’re “In the News”
If you have an account on LinkedIn, you’ve probably received an email notification that one of your connections was “In the News,” but how does ...
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Social Media—Great Asset or Big Headache?
Marketing specialists often tout the value of social media to create or reinforce brand awareness, to spread the word about events and products to a ...
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Quite Possibly the Best Christmas Radio Ad Ever
While driving through middle Tennessee last weekend I overheard the radio host in an engagement with another voice that started off like this: “I’ve been ...
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Blogging Basics
Creating a great blog post shouldn’t be a difficult or time-consuming task. Instead it should be an opportunity for you to share some information about ...
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When Getting Your Elevator Pitch Right Is a Lot Like a Simon & Garfunkel Tune
An NPR program this morning featured efforts by Paul Simon to update recordings and lyrics of some of his more popular tunes. During the show, ...
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You Are NOT Your Consumer: And Other Reasons Why You Aren’t Qualified to Make Your Own Media Decisions
Each month I meet with business owners and have the opportunity to brainstorm about new marketing mediums. We discuss everything from digital and print to ...
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A Summer Interns Point of View
College students assume that they know everything, and I do not fall far from the stereotype. At the start of my internship, I thought I ...
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