MMC Blog
Market Like a Pro: Claim Your Custom Profile URL on LinkedIn
How many times have you received an email message from someone who proudly displays their LinkedIn Profile URL in their auto signature that looks like ...
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How to Nail the Subject Line, and Earn the “Open”
All that time we spend writing the perfect email — containing brilliant, game-changing content — will deliver zero results if it remains unopened. That puts ...
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The Unprecedented is Now Precedented, So Stop Using the Word
Now more than ever, during these times of great uncertainty, when things are crazy, chaotic and – wait for it – unprecedented, we’re here for ...
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Four Steps for Proofing Marketing Materials That Will Save You Dollars and Headaches in Printing
There is a proverb that says you should measure twice and cut once. This advice, literally meant for the woodworker or the tailor, is a ...
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The Plain Writing Act of 2010 Ushered in the Benefits of Writing in Plain Language
Back in the Dark Ages of 1996 when I got my start as a copywriter, we weren’t quite sure about how this whole Internet thing ...
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Educational Webinars Should Be Essential Marketing for Every Business
Whether your small-to-medium sized tech business is thriving during this period of social distancing (because some are) or struggling (as many are), know that everyone ...
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Deciding Whether to Increase or Decrease Email Frequency During the Pandemic?
In mid-March, when the country started to shut down due to the coronavirus, my inbox became chock full of messages expressing care and concern from ...
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Can You Make Your Virtual Event Experience Better Than the Real Thing?
The WSJ published a story today about the trials and tribulations of selling residential real estate in a social distancing society. The article featured an ...
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