MMC Blog
Fake Media Opportunities for Fake News?
It’s not uncommon for public relations professionals to receive an email from a client asking if an offer for a profile or interview is legitimate. ...
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Use Positivity in Marketing — and not Negative Advertising — to Win Friends and Influence Buyers
The past few weeks have seen a lot of organizations questioning how their activities, and those of their leaders, can negatively impact corporate success. Company ...
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Will GM’s New Logo Help Them Sell More EV?
When a CMO joins a new organization, it is reported that more often than not their first initiative is a branding campaign. Just like the ...
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Will Pantone’s Announcement of the Color of the Year Lighten the Impact of a Year Shrouded by COVID-19?
While most everyone can agree that 2020 is the year they are most happy to put behind them, it was of particular interest to me ...
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Top 3 Content Marketing Agency Strategies to Grow Your Business
If you’re creating content for your brand, you need to be marketing it – properly. It’s crucial to leverage your content in multiple ways and ...
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Burger King Dollar Menu Promotion Gets Creative with Digital Advertising Not Powered by Google
Google’s share of US digital ad revenues are expected to drop to a mere 29.4% market share for 2020. That’s good news for other channels ...
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Happy Holidays!
The team at Michael Mackenzie Communications wishes you a very merry holiday season and health, happiness and success in 2021!
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Virtual Trade Show Prospecting — Up Your Game
With COVID-19 ruining everyone’s on-site trade show plans this year, and most trade shows going virtual for the foreseeable future, what are you doing to ...
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