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Using Humor in Messaging: Will You Get a Laugh or the Boot?

American humorist Leo Rosten once said, “Humor is, I think, the subtlest and chanciest of literary forms.” In business, it can be difficult to use ...
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Graphic Design

The Disconnect Between Logo Design Prices and Perceived Value

This week Facebook launched a new logo and explained that their selection of custom typography is “designed for clarity,” with the goal of creating a ...
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Budgets

Marketing agency or full-time employee: what’s an SMB to do?

For SMBs, there’s a constant struggle between managing budget and growing the business. To generate leads, you must do at least some marketing to get ...
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SEO SEO

SEO Is a Long-Term Commitment, not a “Get Ranked Quickly” Proposition

We’ve all seen the emails: “Get your web site ranked #1 on all the search engines in just one week!” And for those not familiar ...
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Copywriting

Tips from the Grammar Guru: Who vs. Whom

It can be challenging for some people to remember when to use the word “whom” instead of “who.” Before we compare who and whom, let’s ...
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Copywriting

The Grammar Guru: Lay vs. Lie

Just because we know what a word means doesn’t mean we really understand how to use it properly. Take “lay” and “lie” for example. Do ...
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Copywriting

Tips from the Grammar Guru: I vs. Me

The age-old confusion surrounding “I vs. Me” has likely tricked us all at some time or another. I can still hear my English teacher’s voice ...
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Copywriting

Tips from the Grammar Guru: Than vs. Then

The English language can be quite tricky. It’s chock-full of words that look and sound the same, and their definitions are even virtually the same, ...
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