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  • Reading List

    Image of Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Image of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Image of The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America Image of The Long Tail: Why the Future of Business is Selling Less of More Image of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

    • Confessions of a Writing Instrument Junkie

    March 6, 2007

    I admit it: I love pens. I just left the doctor (long story) and while I was there I picked up 4 different pharma rep pens. I write a lot and so I am always looking for the perfect instrument. Pharma reps spend the most on their pens so I enjoy picking some up at the pharmacy or from my doctor. I figure this is a legitimate business effort, too, as I often get requests from clients to recommend premium…  (Read on)

    Online Newsrooms

    March 3, 2007

    I’ve spent the better part of my free time over the last week researching virtual or “online” newsrooms. While most websites have a “news” or “press” tab, the premise here is that marketing and PR professionals should be able to post Press Releases on their company website without having to bother their IT administrators. Unfortunately in all too many situations, the PR department or agency puts a story on the wire days or even weeks before the IT guys find…  (Read on)

    On Creating Competitive Advantage

    February 23, 2007

    Last month a client started quoting lines from Jaynie Smith’s Creating Competitive Advantage. I get a lot of reading recommendations from clients and usually give first chance to those that are available on CD as it fits my lifestyle but as I was already ordering some things from Amazon, I decided to go ahead and order a copy. It took way too long for the alternative book vendor to ship it to me but the book is now a part…  (Read on)