MMC Blog

Branding

Creating the Perfect Tagline Can Be Tricky – What Works and What Absolutely Doesn’t

Should you add a tagline to your logo? My clients ask me this all the time and the answer is, it depends.  Consider the following …

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Public Relations

Fake Media Opportunities for Fake News?

It’s not uncommon for public relations professionals to receive an email from a client asking if an offer for a profile or interview is legitimate. …

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Branding

Will GM’s New Logo Help Them Sell More EV?

When a CMO joins a new organization, it is reported that more often than not their first initiative is a branding campaign. Just like the …

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Branding

Will Pantone’s Announcement of the Color of the Year Lighten the Impact of a Year Shrouded by COVID-19?

While most everyone can agree that 2020 is the year they are most happy to put behind them, it was of particular interest to me …

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Burger King 1$ Your Way Menu Advertising

Burger King Dollar Menu Promotion Gets Creative with Digital Advertising Not Powered by Google

Google’s share of US digital ad revenues are expected to drop to a mere 29.4% market share for 2020. That’s good news for other channels …

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Latest Posts

Happy Holidays!

The team at Michael Mackenzie Communications wishes you a very merry holiday season and health, happiness and success in 2021!

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