MMC Blog

Branding

Zoom Backgrounds: A Lost Opportunity to Brand Your Business?

As I’m now averaging some 20+ video conference calls per week, I get the opportunity to see a lot of “backgrounds” — both real and …

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SEO/SEM

Website Keywords and Search Engine Optimization: Seeking the Unexpected

When I first started my career in marketing, the Internet existed, but it wasn’t the ubiquitous powerhouse it is now. Even then, I knew it …

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Awards and Recognition

Get Recognition – You Know Your Company Deserves It!

Awards and Recognitions are one PR and media opportunity often overlooked by marketing managers and small business owners. Awards opportunities are an excellent way to …

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Marketing

Make a Date to Create a Content Calendar

It is challenging to manage your marketing efforts without having a plan in writing. Hopefully, you read our recent blog post on creating a marketing …

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Blogging

How long is the perfect blog?

The answer to this question posed by my client this afternoon is the proverbial: it depends. There is no one prescribed perfect length for blogs, …

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Marketing

Six Steps to Creating Your 2021 Marketing Plan

As we flip the calendar to a new year and try to put 2020 in the rearview mirror, it’s time to look at the opportunities …

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Branding

Creating the Perfect Tagline Can Be Tricky – What Works and What Absolutely Doesn’t

Should you add a tagline to your logo? My clients ask me this all the time and the answer is, it depends.  Consider the following …

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Public Relations

Fake Media Opportunities for Fake News?

It’s not uncommon for public relations professionals to receive an email from a client asking if an offer for a profile or interview is legitimate. …

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