Marketing, Author at Michael Mackenzie Communications

MMC Blog

Why Do You Need to Know Your Website Credentials?

When you own a website, it comes with a number of login credentials to keep track of. Many clients are often confused as to what ...

Copywriting

Are You Overthinking Your Marketing Content?

The most important part of your content marketing calendar is, of course, what topics you share with your audience. Identifying topics and crafting text is ...

Branding

Thoughtful Use of Colors in Advertising and Brand Marketing

The use of colors and typography in marketing are more critical than you may initially think. Colors in marketing play a role in brand recognition ...

Graphic Design

Is Graphic Design Experience Still Required to Construct a Successful Marketing Campaign?

We are all aware of the power of branded, eye-catching marketing campaigns, whether from a business/sales perspective or as a consumer. For businesses, compelling graphic ...

Marketing

Simplify Communication with a Content Marketing Calendar

If content is king, consistent content is the crown jewel. Without a plan, however, promoting your business can feel overwhelming. Dedicating time to creating a ...