MMC Blog
Four Steps for Proofing Marketing Materials That Will Save You Dollars and Headaches in Printing
There is a proverb that says you should measure twice and cut once. This advice, literally meant for the woodworker or the tailor, is a ...
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The Plain Writing Act of 2010 Ushered in the Benefits of Writing in Plain Language
Back in the Dark Ages of 1996 when I got my start as a copywriter, we weren’t quite sure about how this whole Internet thing ...
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Educational Webinars Should Be Essential Marketing for Every Business
Whether your small-to-medium sized tech business is thriving during this period of social distancing (because some are) or struggling (as many are), know that everyone ...
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Deciding Whether to Increase or Decrease Email Frequency During the Pandemic?
In mid-March, when the country started to shut down due to the coronavirus, my inbox became chock full of messages expressing care and concern from ...
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Can You Make Your Virtual Event Experience Better Than the Real Thing?
The WSJ published a story today about the trials and tribulations of selling residential real estate in a social distancing society. The article featured an ...
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Keeping Your Business Relevant During a Crisis
Although every company and brand is different, right now all of them are experiencing the same challenge — staying relevant (and preferably helpful) to their ...
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Is It Editorial or Advertorial?
Ever since I was a teenager reading teen and beauty publications, I’ve always been skeptical about product placements, best products columns and the disclaimer “Special ...
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How YouTube’s New Rules Impact Your Channel and What You Should Do About It
In early 2020, YouTube implemented a series of changes to their policies, designed to better protect kids and their privacy. This change requires all creators ...
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