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Copywriting

Tips from the Grammar Guru: I vs. Me

The age-old confusion surrounding “I vs. Me” has likely tricked us all at some time or another. I can still hear my English teacher’s voice ...
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Copywriting

Tips from the Grammar Guru: Than vs. Then

The English language can be quite tricky. It’s chock-full of words that look and sound the same, and their definitions are even virtually the same, ...
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Copywriting

Tips from the Grammar Guru—That: Omit or Include?

Trying to stop yourself from including superfluous words in your writing is a lot like trying to break your age old habit of following dinner ...
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Copywriting

Tips from the Grammar Guru: Email vs. E-mail

“PLEASE stop hitting reply all on every e-mail you send.” Or wait, is it… “PLEASE stop hitting reply all on every email you send.” As ...
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Copywriting

When “Give It Away” is the Right Sales and Marketing Strategy

I had the pleasure of attending a seminar this week presented by my friend and his Alpharetta-based Sandler Training franchise. Aside from myself, there were ...
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Copywriting

Tips from the Grammar Guru: AP changes decades-old rule on over vs. more than

 Which is correct: “I ate over twenty donuts” or “I ate more than twenty donuts?” Either, apparently. Journalists have been weeping far and wide ever ...
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Copywriting

Tips from the Grammar Guru: Apart vs. A part

Understanding homophones – when two or more words have the same pronunciation but different meanings, origins, or spelling – is one of the many challenges ...
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Copywriting

Tips from the Grammar Guru: Oxford Comma

I love my parents, Beyoncé and Mark Zuckerberg. Wait, what? Your parents are Beyoncé and Mark Zuckerberg? Well, no… Instances like these are when oxford ...
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