MMC Blog
The Hidden Value of Career Fairs for Employers
In the professional world, networking can be more significant than knowledge at times. Attending a Career Fair is a rite of passage for any ...
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Processes and Procedures Matter
Or, why does a McDonald’s Double Cheeseburger taste the same in the remote islands of Indonesia as it does in Roswell, GA? A number of ...
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Why You Need an Up-to-Date Privacy Policy
The issue of Privacy Policies has been simmering for a while now in the online world and recently with the Facebook-Cambridge Analytica scandal in the ...
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How Effective is Email Marketing?
We are pleased to announce that Michael Mackenzie Communications was named a Constant Contact All Star for 2017! This annual award recognizes the most successful ...
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Time to Blast the Blast – Creating Targeted Email Distribution Lists for Today’s Consumer
Blast email marketing is over. Collecting massive lists of names by any means necessary and then blasting out a generic message hoping to capture a ...
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In Marketing, Spelling Matters—Even on Social Media
I recently received a LinkedIn invitation from a colleague with whom I hadn’t spoken in a while, and curious about his recent work, I visited ...
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How to Dim the Glare of a One-Star Review
I recently had a horrendous customer service experience at a local car wash. As a marketing professional, I know full well that people are much ...
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Some Things Can’t be Measured
In a previous blog I wrote about Peter Drucker’s famous quote “If you can’t measure it, you can’t manage it.” There are posters available of ...
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