Who is Left Reading the AJC?

AJC rolls out a whole new look on Sunday but released this video preview yesterday. It looks more like USAToday than the Wall Street Journal. Form your own opinions about what that says about the appetite of their readership (to me that says they think that readers want more entertainment…

Continue Reading

Great Stat on Blog Readership

eMarketer.com reports that 14% of US Internet users update their blog at least once per month but more importantly 48% read a bloggers each month. So the next time someone questions the value of time you're investing in social media with the common poke, "yeah but who's reading it?" share with…

Continue Reading

Impact of Failing Newspapers on Advertising and Quality of News

Mitch Leff shared this article this morning, detailing projections of which major US newspapers will fail or move to all digital before we exit the recession: http://247wallst.com/2009/03/09/the-ten-major-newspapers-that-will-fold-or-go-digital-next/. The bigger question here is, what will the migration of former major dailies to the web do for you PR? 1. It will…

Continue Reading

Word of Mouth Marketing In Action

I took the family for lunch at Chili's after church on Sunday. I had a coupon for a free meal as part of a promotion I enrolled in through BzzAgent. I joined BzzAgent last year at the recommendation of a friend who suggested joining as a way to get advanced…

Continue Reading