Impact of Failing Newspapers on Advertising and Quality of News

Mitch Leff shared this article this morning, detailing projections of which major US newspapers will fail or move to all digital before we exit the recession: http://247wallst.com/2009/03/09/the-ten-major-newspapers-that-will-fold-or-go-digital-next/. The bigger question here is, what will the migration of former major dailies to the web do for you PR? 1. It will…

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Word of Mouth Marketing In Action

I took the family for lunch at Chili's after church on Sunday. I had a coupon for a free meal as part of a promotion I enrolled in through BzzAgent. I joined BzzAgent last year at the recommendation of a friend who suggested joining as a way to get advanced…

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More On Getting a Job in PR

Over the weekend I was reading Jantsch's Duct Tape Marketing. He makes a number of really strong points that I'll probably address later but the one that struck me as timely for today was the suggestion about how to hire a good marketing assistant. His suggestion was to pick someone…

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Improving the Response Rate on Direct Mail Campaigns

The nuerosciencemarketing blog among others are very excited about the results of a marketing effort documented in Robert Cialdini's Yes! 50 Scientifically Proven Ways to Be Persuasive.  The point of the study was that personalization works. To test their theory, a survey was mailed under the cover of three separate letters: 1)…

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