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    Image of Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Image of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Image of The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America Image of The Long Tail: Why the Future of Business is Selling Less of More Image of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
  • What does it say when UK advertisers spend more on web than TV?

    The WSJ reported yesterday that the percent of UK advertising dollars spent on internet advertising has surpassed those spent on TV advertising. Surprised? I was. That’s a huge difference from the US where reportedly internet advertising still captures only 13% of f all advertising dollars. So what does that say about their marketing efforts? Is it a result of the mediocre quality and limited opportunities to advertise during UK television programming? Or is it just because their advertisers have become…  (Read on)

    What Makes a Good Testimonial?

    We regularly capture content for clients that is fashioned into a press release or case study but one of the things I see clients struggling with is capturing really good testimonials. All too often clients will want to post testimonials on their website or in their newsletter from favored and happy clients. The problem is that most of these unsolicited testimonies are pretty weak and usually pay compliment to an individual on your staff and not to your organization as…  (Read on)

    In Honor of National Punctuaion Day: The Proper Use of an Ellipsis

    Sometime earlier this year I came across a reference to today being National Punctuation Day and quickly put a reminder in my calendar. It kind of sounds like National Underwater Basket Weaving Day or some other nonsensical holiday but for the amount of time I spend answering questions about proper use of punctuation, I decided it was a prime opportunity to share. For the un-indoctrinated, an ellipsis is those three dots you see in punctuation and not the oval you…  (Read on)

    Inappropriate Advertising in the Miami vs. FSU Football Game

    You don’t have to be a football fan or even an FSU alum to appreciate the really poor taste exhibited by the media buyers for Monday night’s game on ESPN. What were they thinking allowing a movie about the murdering of sorority girls sponsor a game at a university where not so many years ago Ted Bundy took lives from the Chi-Omega house? I’m fairly certain that the media buyer probably didn’t attend FSU and didn’t understand the insensitivity of…  (Read on)

    Respecting the Opt Out List

    In honor of the death of John Jay Daly, former president of the Direct Marketing Association and  founder of the program that allows consumers to opt out of direct mail marketing campaigns, I thought it be valuable to revisit the topic of email and direct mail marketing preferences. The most prevalent misinformation about e-mailing lists is that they are readily available and cheap. When businesses started abandoning dmail in favor of email, most of them argued that it would be…  (Read on)