New Coke: Was It Really That Long Ago?

As a marketing pro, I get great pleasure out of hyper-analyzing campaigns good and bad. And as a type-A personality with a steel trap mind, I tend to remember all kinds of useless information. But New Coke falls in that category of a marketing snafu that I thought everyone remembered, especially…

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Twitter Tally: 7.4% of U.S. Adult Internet Users

Although everywhere I turn people want to tell me about how mainstream Twitter use has become, I still beg to differ. While some really neat business applications have been uncovered, it's still kind of like a hurricane or Swine Flu: getting all of the headlines because it's such great media…

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Who is Left Reading the AJC?

AJC rolls out a whole new look on Sunday but released this video preview yesterday. It looks more like USAToday than the Wall Street Journal. Form your own opinions about what that says about the appetite of their readership (to me that says they think that readers want more entertainment…

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Great Stat on Blog Readership

eMarketer.com reports that 14% of US Internet users update their blog at least once per month but more importantly 48% read a bloggers each month. So the next time someone questions the value of time you're investing in social media with the common poke, "yeah but who's reading it?" share with…

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Impact of Failing Newspapers on Advertising and Quality of News

Mitch Leff shared this article this morning, detailing projections of which major US newspapers will fail or move to all digital before we exit the recession: http://247wallst.com/2009/03/09/the-ten-major-newspapers-that-will-fold-or-go-digital-next/. The bigger question here is, what will the migration of former major dailies to the web do for you PR? 1. It will…

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Word of Mouth Marketing In Action

I took the family for lunch at Chili's after church on Sunday. I had a coupon for a free meal as part of a promotion I enrolled in through BzzAgent. I joined BzzAgent last year at the recommendation of a friend who suggested joining as a way to get advanced…

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