MMC Blog
Make a Date to Create a Content Calendar
It is challenging to manage your marketing efforts without having a plan in writing. Hopefully, you read our recent blog post on creating a marketing ...
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How long is the perfect blog?
The answer to this question posed by my client this afternoon is the proverbial: it depends. There is no one prescribed perfect length for blogs, ...
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Six Steps to Creating Your 2021 Marketing Plan
As we flip the calendar to a new year and try to put 2020 in the rearview mirror, it’s time to look at the opportunities ...
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Creating the Perfect Tagline Can Be Tricky – What Works and What Absolutely Doesn’t
Should you add a tagline to your logo? My clients ask me this all the time and the answer is, it depends. Consider the following ...
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Fake Media Opportunities for Fake News?
It’s not uncommon for public relations professionals to receive an email from a client asking if an offer for a profile or interview is legitimate. ...
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Use Positivity in Marketing — and not Negative Advertising — to Win Friends and Influence Buyers
The past few weeks have seen a lot of organizations questioning how their activities, and those of their leaders, can negatively impact corporate success. Company ...
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Will GM’s New Logo Help Them Sell More EV?
When a CMO joins a new organization, it is reported that more often than not their first initiative is a branding campaign. Just like the ...
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Will Pantone’s Announcement of the Color of the Year Lighten the Impact of a Year Shrouded by COVID-19?
While most everyone can agree that 2020 is the year they are most happy to put behind them, it was of particular interest to me ...
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